5 Latest Digital Marketing Trends for Your Small Business

How to Succeed In Digital Marketing

TaxBandits is here to serve businesses with their tax filing needs. Our team does our best to stay current with marketing trends, and because the digital landscape continues to evolve and change. Effective marketing requires a constant awareness of current trends and emerging channels. Whether you are a well-established business or just starting out, it’s important to stay ahead of the competition by remaining vigilant for what’s coming next. We wanted to share some of the latest trends in digital marketing because when our customers succeed, we succeed. Here are five trending marketing strategies to keep your small business successful.

Trend 1: Influencer Marketing
Influencers are individuals that can sway people’s opinion online; they typically have a large following on at least one or more social platforms. With influence marketing, you inspire or pay influencers to talk about your product or company as part of their regular content. When choosing an influencer you need to consider the individual’s expertise, popularity, and reputation to confirm it aligns with your company’s brand. Also, determine whether their following matches your target market.

Trend 2: Marketing Automation
This trend is designed to help make marketing and small business owners’ lives simpler. By using automation, you can schedule content, advertising, and other digital marketing tools to be posted specifically when and where you choose. By using this, you can reclaim valuable time allowing you and your team to focus their energy on upcoming campaigns, monitoring campaign success, and customer engagement.

Trend 3: Mobile Marketing
It’s not surprising that more than ever people are using their mobile devices to browse the internet. Consider implementing adaptive mobile design approaches that offer further contextual and relay relevant content for your user. Also, remember the customer experience shifts through different devices, so for a streamlined effect treat your mobile marketing strategy as a part of a multi-platform plan.

Trend 4: Internet of Things
To put it simply, this is the concept of connecting any device, including everyday objects to the internet. Creating a giant online network connecting “things” and people together. This includes everything from smartphones, refrigerators, lamps, headphones, wearable devices and practically anything you can imagine. This is one of the most significant digital marketing trends in 2017 for the small business. So what does this mean for the business owner? Because of this burst in information sharing, there will be unexpected and exponential benefits and changes to the online market.

Trend 5: Big Data
Big data consists of predictive analytics, customer, and market insight. Companies can track data and formats in real-time to effectively personalize a method to increase sales and marketing results. With big data, you can better understand customer behavior and characteristics. Common programs include Google Analytics, Facebook Insights, and SumAll. Remember to start with small amounts of data and expand your analysis to fit your company. Now, we leave it up to you to create a strategy that fits your marketing and company objectives! The digital world is constantly evolving and growing with ideas, experiences, opportunities, and much more. Remember to embrace the evolution to stay competitive and ahead of the rest.At TaxBandits, we are here to make Form 941 quarterly report filing simpler so you can focus on what’s important. We are an IRS-authorized comprehensive solution for generating and e-filing.

If you have any questions about e-filing your Form 941 with TaxBandits, our US-based support team is happy to answer any questions!

Add a Comment

Your email address will not be published. Required fields are marked *